Nonprofit Branding, Website & Outreach Design

Ethos Literacy is a nonprofit organization based in Albuquerque, New Mexico, dedicated to improving adult literacy rates and providing free English language education to immigrants. In a community where access to literacy education is critical, the organization focuses on empowering adults through accessible, no-cost learning programs.

I worked with Ethos Literacy to create a cohesive and approachable brand presence that could be used consistently across both digital and print platforms. This included logo design and the development of a new website designed with clarity, accessibility, and ease of navigation in mind for students, volunteers, and community partners.

To support outreach and awareness efforts, I also designed a wide range of marketing materials, including trifold brochures for students and volunteers, rack cards, posters, bus cards, and billboard concepts. Each piece was created with readability and inclusivity as a priority, helping Ethos Literacy clearly communicate its mission and free services throughout the Albuquerque community.