Cortek Test Solutions - LinkedIn Content Strategy

Cortek Test Solutions is a technology-driven industrial testing company whose primary audience engages on LinkedIn. During my time in an in-house role, I developed and executed a LinkedIn-focused content strategy designed specifically for a B2B and technical audience.

The work began with a complete refresh of the company’s LinkedIn presence, including updates to the banner, page details, calls-to-action, overview copy, and hashtag strategy. From there, I shifted the content approach away from simple link reposts and toward LinkedIn-native content that aligned with ongoing email campaigns while offering standalone value to followers.

This included the creation of product-focused posts, visually streamlined graphics aligned with the brand, and long-form LinkedIn articles supported by researched headlines, custom cover graphics, and strategic hashtag use. Articles published on the company page were reinforced through follow-up posts and selectively reshared through the CEO’s account with varied copy to expand reach.

Prior to this strategy, posts averaged minimal engagement. Within two months, organic performance improved significantly:

• Page followers increased from 88 to 195

• Page views grew by 396.2%

• Unique visitors increased by 223.3%

• Custom button clicks rose by 350%

• Articles and posts consistently reached 150–233 impressions, with increased likes and reposts

The result was a more credible, active, and informative LinkedIn presence that better supported product awareness and industry visibility within a technical B2B space.