Ethos Literacy – Social Media Awareness & Outreach

Ethos Literacy is a nonprofit organization based in Albuquerque, New Mexico, dedicated to providing free adult literacy and English language education. Because the organization serves adult learners, protecting student privacy was a key consideration in its social media presence.

To address this, the social media strategy relied heavily on branded graphics, informational posts, and mission-driven messaging rather than photography of students. The content focused on raising awareness about adult literacy, highlighting the organization’s impact, and encouraging support from volunteers, donors, and community stakeholders.

Posts were designed to communicate the importance of literacy education in a clear, accessible way while maintaining a consistent visual identity across platforms. By prioritizing storytelling through design, statistics, and calls to action, the content helped reinforce Ethos Literacy’s mission and expand awareness without compromising the privacy of the individuals it serves.